12/28/2023 0 Comments Arby wagyu burger![]() GOOD BURGER 2 will serve as the direct sequel to the hit ’90s film and will see the return of Kenan Thompson and Kel Mitchell as Dexter Reed and Ed. “Through co-branded creative, in-store activations, consumer products and more, we are creating shared experiences for fans that will not only build excitement for the movie’s release on Paramount+, but also for the GOOD BURGER 2 meal which is the perfect kickoff to this partnership.” “Paramount Brand Studio is thrilled to collaborate with Arby’s to bring “Home of the Good Burger” to life through a multifaceted campaign that will immerse fans in the iconic world of GOOD BURGER 2,” added Michelle Zoni, SVP of Activation, Paramount Brand Studio. “Partnering with Paramount+ to offer the GOOD BURGER 2 Meal lets us connect with our audience in a relevant yet unexpected way – and also showcase our Deluxe Wagyu Steakhouse Burger, which is a really good burger, to new fans.” CNN Sans ™ & © 2016 Cable News Network.“Many of our guests have such fond memories of watching GOOD BURGER when they were younger, and in many ways, Arby’s evokes a similar sense of nostalgia as a place they grew up going to with family and friends,” said Ellen Rose, Arby’s Chief Marketing Officer. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Figures from research firm Technomic said Arby’s pulled in nearly $4.5 billion in revenue last year, an increase of 6% year over year. Inspire said it “achieved record performance results” last year, with global sales across all of its brands exceeding $30 billion. The privately held company recently announced Arby’s sales at stores open at least a year grew more than 5% in the first quarter, closely mirroring its rivals like McDonald’s and Wendy’s. Arby’s claims its 50% bigger than McDonald’s Quarter Pounder, which about four years ago switched from frozen beef to fresh beef.Īrby’s is owned by Inspire Brands, the country’s second largest restaurant company that comprises of 32,000 locations across its brands, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, Dunkin’ and Sonic. The Wagyu Steakhouse Burger is served with American cheese, shredded lettuce, tomato, pickles, red onion and a “special burger sauce” on a toasted brioche bun. “Instead of focusing on making billions of mediocre burgers, we’re taking a stance on high-quality meat that deserves to be cooked properly,” Patrick Schwing, Arby’s chief marketing officer, said in a statement. ![]() Arby’s version weighs in at 6.4 ounces and is a 52% blend of American Wagyu and 48% ground beef that is cooked “sous vide style” to create a juicy and tender burger.Īrby's Wagyu Steakhouse Burger is the first burger Arby's is adding to its menu. Wagyu, which means “Japanese cow,” refers to specific breeds of cattle and is known for its rich flavor and buttery tenderness. The company spent more than two years developing the burger. ![]() Its new burger is blend of Wagyu beef and ground beef and will be “highest-quality burger the market has seen yet,” the company said. More than ever, quick-serve restaurants are fighting for loyalty.Ī surprising but popular item might do the trick at Arby’s. That’s a substantially smaller footprint compared to other chains, like McDonald’s (roughly 14,000 locations).Īs prices surge, fast-food customers are growing increasingly picky about where they go out to eat, McDonald’s noted on a recent call with analysts. That’s important for Arby’s, which has 3,400 US restaurants, according to industry research firm Technomic. Arby’s announced Monday it’s adding the “Wagyu Steakhouse Burger,” which costs $5.99, as a limited-time offering beginning Monday through July 31.įast-food chains are constantly competing for customers’ dollars and attention, and specialty offerings are a way to attract new customers and maintain existing ones. But Arby’s has never sold one - until now.īetter known for its roast beef, the chain is adding a hamburger to its menu for the first time in its nearly 60-year history. Typically there’s nothing groundbreaking about a fast-food chain selling a hamburger.
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